Racial Bias Is a Reality for Black American Shoppers

Professor Cassi Pittman Claytor’s ongoing study hopes to ensure shoppers can have a less biased experience

This year’s holiday shopping season will surely be different due to Covid-19 and the impact it’s had on a slew of people, both financially — many Americans are still struggling and out of work — and for others in their willingness (or unwillingness) to head out to stores when we’re all supposed to be avoiding crowds. For some, this new normal will potentially ease…